Lipstick on the Rim

Beer, it is one of the worlds oldest beverages, found in Egypt during the time of the Pharaohs, it has been long enjoyed by many but only truly appreciated by a few. Unlike wine that has a massive following of connoisseurs, beer has been looked down upon by the elite.

Women have never been big drinkers of beer, it was never considered very proper for a woman to be hoisting a big mug of beer. More proper was the glass of wine or sherry, while the men sucked down the suds.

Beer has never gotten the same level of respect that wine or a fine brandy has received. No one would ever consider picking up a bottle of wine or a nice brandy and just chugging it from the bottle. Yet day after day, good beers are chugged from a bottle and not appreciated for the rich nose or beautiful color. Not allowed to breath, or form and nice creamy head, beer is never fully appreciated.

Craft beer artisans around the world are ready for us to take beer to a new level of respect and appreciation. The next time you pick up a nice small batch brewed craft beer, like a Stone Cali-Belgique, grab the right stem wear, pour it in the glass, admire the head and the scent of the hops and hold that glass up to the light and admire the color of your beer. Then take your first sip and enjoy it the way a wine enthusiast enjoys that first sip of a very fine wine.

Taking beer to a whole new level of appreciation ladies in our mission.

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